It’s officially October, and that means it’s also officially Black History Month. First celebrated in the USA in the 1970s, the movement gained traction here in the UK in 1987. So whilst this celebration of preserving the history of black culture and accomplishments has been around for decades, with the rise of the Black Lives Matter movement this year, it’s more important to acknowledge and celebrate than ever before.

Events will be taking place throughout the month (see more details here) but as individuals, one of the steps we can take is supporting black-owned businesses. From fashion to lifestyle and beauty, there is an ever-growing list of incredible designers to shop now (and pay later.) Some are well known with a celebrity name behind it (that’s you Fenty Beauty) whilst others are small independently run Etsy stores – but what they all have in common is an amazing product, owned by a Person of Colour.

Here is our list of the top picks of who to Zilch this Black History Month and every month onwards.

Fashion Brands

Sincerely Nude

Created to provide the perfect nude shade for every skin colour, Sincerely Nude’s range of both underwear and outerwear is both stylish and complimentary – no matter your skin tone.

X Dreams

A sought after streetwear brand, born and bred in London X Dreams is a go-to for hoodies and sweatpants as well as outerwear and accessories . Built solely from the brand’s creative director, Giovanni Henry’s Instagram account, pieces are often limited so get Zilching.


Founded by Akosua Afriyie-Kumi, this brand promotes traditional Ghanian weaving techniques whilst creating sustainable jobs within Africa. We love their colourful designs and attention to quality craftsmanship.

Tia Ruffle Bag, £165

Gap Collective- Black History Month

Whilst Gap isn’t black owned, we love that a well known, high street brand has teamed up with four black designers for the Black History Month to represent what it means to them.

The Gap Collective Black History Month T-shirt, £17.06


This London based womenswear branded was founded by fashion blogger Fisayo Longe. Using ethical manufacturers, Kai has a luxury aesthetic with an attainable price point – perfect to buy now, and pay later.

Claudie Shirt, £55

Beauty Brands

Fenty Beauty

Launched by Rihanna, Fenty Beauty fills the void of products that were for all skin tones and types.With 50 shades of their best selling foundation to chose from, not to mention a full range of make up and now skincare, there’s an endless array of must-have products to Zilch.

PRO FILT’R Longwear foundation, £27


Specially formulated haircare for curly hair of all races, Bouclème knows that curly hair needs that extra bit of TLC. Using plant powered ingredients like coconut oil and aloe vera this range of haircare will nourish your curls from the inside out.

Pat McGrath Labs

As one of the world’s most influential make up artists, Pat McGrath launched her beauty line in 2017 with a bang. Adventurous and creative, her make up palettes have quickly become as legendary as the packaging they come in.

Freya + Bailey

Founded by Abbie Oguntade, Freya + Bailey’s products are suited to manage the effects modern day living can have on your skin. Using super natural, vegan ingredients that work with your skin’s own chemistry, their formulations are aimed at bringing daily calm at honest prices.


With stockists like Net-a-Porter, this body care brand may still be up and coming but it’s definitely luxurious. Founded by two best friends who were inspired by their African roots, LIHA makes their products in small batches using ethically sourced ingredients.

Lifestyle Brands


As we’ve all spent more time at home than, in well, forever, house plants have become a must have and Prick is London’s only store dedicated to cacti and succulents. The brainchild of Gynelle Leon, Prick also makes their own terracotta pots, perfect to house your new succulent friend.

Bespoke Binny

If you’ve ever wanted to inject some colour and pattern into your home, look no further than Bespoke Binny. Their handmade homewares are made from West African cloths and you’ll find everything from aprons and tableclothes to lampshades and cushions at this eclectic brand.

Emma Make Studio

Emma Hall, an English/Mozambican designer sells prints on Etsy that are perfect for brightening a drab spot in your house. Her listings include playful kids prints as well as abstract designs, and with many available to print yourself, you don’t have to worry about shipping.

House of Lilah

If you are ever stuck for the perfect gift, look no further than House of Lilah’s gift sets. Founder Chantal M’biki considers herself an ‘artivist’ and uses her creative expression (as well as a portion of all profits) to fight against injustice and drive social change.

Afton by Palm

Bonnisa Moore, a self taught artist from Buckinghamshire founded this minimalist brand of hand crafted goods. Made with earthy tones as their focal point, these slow crafted ceramics are perfect for elevating your home decor.